The Goal: Create an interactive experience for people attending the cannes festival

I had the opportunity to work on the Pinterest creative campaign during the Cannes Lions International Festival of Creativity. The task was to create an experience for larger brands attending the festival so that even though they are interactive the with live experience, they are still learning and interacting with our digital platform.

The Objective:

Our campaign aimed to achieve several key objectives:

• Discuss Pinterest Best Practices through the Art and Science of “Pinprompt.”

• Provide vertical-specific thought starters for brands.

• Showcase Best in Class examples of inspirational Pins already available on the platform.

The execution:

We developed a personalized Pinterest Board for each participating brand. Our team crafted custom Pins for these boards, including custom designs tailored for each brand. This approach not only showcased the potential of advertising on the platform but also allowed brands to visualize how their promotions could be represented effectively.

In addition, I designed a workbook that guided brands through the space, enabling them to jot down ideas and engage in brainstorming exercises. This resource facilitated meaningful interactions and encouraged creative thinking throughout the event.