The Goal: Create a Mock Small business to use in a Global UPS Store campaign

We were tasked with creating a mock small business so that The UPS Store could use these printed materials in their new campaign. The brands had to have a unique feel, and we tailored the photoshoot to our designs.

The Execution: The Small Business Artist

Urban Palette redefines modern sophistication in glass blowing with a striking blend of bold colors and strong typography.

Typography: Dynamic, all-uppercase sans-serif fonts paired with expressive, lowercase fonts convey a contemporary yet timeless aesthetic, reflecting the vibrancy of urban art.

Materials: Utilizing bold photography of the glass sculptures creates a striking visual contrast while maintaining an industrial elegance.

Sets: Feature bold, colorful glassware amongst a minimalist studio that highlight the beauty of craftsmanship. Used and battered art books sprinkled around enhances the feel of a lived-in studio.

Lighting: Employ dramatic, directional lighting that showcases the glass art pieces, creating depth and intrigue. Layered lighting solutions can set the mood.

Decor: Opt for clean lines and minimal decorations, allowing the artistry of the glass to take center stage. A few curated pieces of modern art can enhance the aesthetic without competing with the primary focus.

Through this thoughtful and cohesive design strategy, Urban Palette captures the essence of a modern glass blowing studio, appealing to those who appreciate artistry in both aesthetics and experience.