The Goal: Design a full page ad for Mueller’s Pasta

We were given a creative brief that was meant to emphasize the fact that Mueller’s pasta has been crafting the same recipe for generations. The client wanted their big, bold packaging to be the focus of the layout, but looked to our team to create several executions.

The Execution:

We presented a few different ideas, some of which played with bold typography and copy, others that focused more on the idea of generational recipes and their own handcrafted recipe. It was our goal to push the client toward a new, refreshed direction, straying away from the stale print advertising they had been running before.