The Goal: Design a website that more Closely reflects company culture

Throughout my time at Caxy Interactive, we began to realize that our branding did not match and/or fit the culture of our company. It looked rigid, cold, and not at all like the people who work there everyday. It was time for a rebrand, and as Design Lead, I was tasked with finding a new look and feel that represented our friendly, "don't-take-us-too-seriously-but-we-know-what-we're-doing" tone of voice.

The Execution:

I designed engaging and illustrative custom graphics utilizing bold shapes and clean lines to establish a distinctive yet professional brand tone. With an established color scheme, I opted for a dark website design. The navy tones were integrated throughout, complemented by high-contrast white banners. Collaborating closely with both front-end and back-end developers, I ensured the seamless execution of this custom site, focusing on the flexibility to mix and match modules for straightforward future page creation.