The Goal: Create a Mock Small business to use in a Global UPS Store campaign

We were tasked with creating a mock small business so that The UPS Store could use these printed materials in their new campaign. The brands had to have a unique feel, and we tailored the photoshoot to our designs.

The Execution: The Small Business Restaurant Owner

Gulianna's Table embodies a modern Italian restaurant aesthetic, bridging simplicity and nostalgia. The design employs a palette of neutral colors, fostering a calm yet inviting atmosphere.

Key elements of the look and feel include:

• Typography: Clean, sans-serif fonts paired with vintage-inspired script can evoke a sense of both modernity and tradition, capturing the essence of Italian dining.

• Materials: Incorporating natural materials such as reclaimed wood and brushed metal can enhance the rustic theme. Tables with a warm wood finish and metal accents can create a comfortable dining experience.

• Table Settings: Minimalistic table settings featuring earth-toned ceramics and linen napkins reflect sophistication while remaining approachable.

• Lighting: Warm, ambient lighting through vintage-style fixtures can create an inviting atmosphere, encouraging patrons to linger and enjoy their meals.

• Decor: Simple decor, such as herb planters or framed black-and-white photos of Italian landscapes, can accentuate the theme without overwhelming the senses.

Through this cohesive design approach, Gulianna's Table aims to resonate with diners seeking an authentic yet contemporary Italian dining experience.