For the annual NBA All Star Ballot, we formed a small tiger team to create a social media campaign for Jonas Valanciunas (who was then playing for the Toronto Raptors) in order to get him on the All-Star team.
As the designer of the group, I created the look and feel of the campaign, choosing colors and fonts to match the specified tone of the campaign. Once the campaign look and feel was set, I flushed out the remaining assets that included a website, graphics all social media platforms, posters, and apparel.