Led a company-wide rebrand, enhancing brand identity and product efficiency to scale across digital and print touch-points.
Developed templated design systems to ensure consistency and efficiency across teams.
Designed engaging visuals for web, social media, email, digital ads, and avant-garde partnership campaigns.
Created experiential designs for large-scale NFT conferences, art shows, and brand activations.
Worked across multiple mediums, including UI/UX, print, and digital, ensuring a seamless brand experience.
Collaborated with cross-functional teams to drive creative strategy and execution, identifying growth opportunities for the brand.

Managed and designed creative work for T-Mobile, ensuring brand consistency across multiple touchpoints.
Successfully pitched a new illustration style and system, influencing brand evolution discussions.
Led major visual initiatives, collaborated with the Creative Director, and presented work to clients biweekly.
Mentored Junior Designers, fostering skill development and best practices in design.

Developed marketing and sales collateral to support business acquisition efforts.
Partnered with the Pinterest Brand Team to implement a scalable design system across various channels.
Created and launched the Pin Creation Workshop, educating partners on optimizing content for the platform.
Designed partnership brand materials aligned with Pinterest’s best practices, streamlining template-based assets.

Led brand identity development and client rebranding efforts from concept to final brand guidelines.
Provided art direction for video and photo shoots to ensure cohesive visual storytelling.
Designed digital, web, and print collateral while collaborating with art directors and copywriters on campaign strategy.

Specialized in digital branding and creative consultation in an Agile environment.
Partnered with UX designers and developers to bring concepts from ideation to execution.
Led the Caxy rebrand, creating a comprehensive brand identity and official guidelines.